Miracle Oshafi
I build and run companies end to end — Metra, the parent company behind its live product FoSho, and Sancturium, an accessories brand whose back office runs on an AI operations layer I built. Product, engineering and operations under one roof.
How I build companies
Three ventures, one operator, and the automation that makes that arithmetic work.
On FoSho: hosting, the database, the backend, code review, and the front end co-designed with my co-founder. On Sancturium: all of it — storefront build, product naming and photography, supplier negotiation and customer replies.
Sancturium AI runs the business end to end: scrapes supplier catalogues, restages the product imagery, writes the listing and pushes it live through the Shopify connector, then works the supplier threads and customer inbound behind it. A new product launch is one click; I approve rather than assemble.
New Sancturium products go live weekly, so pricing and demand get tested against real buyers within days. FoSho is public at fosho.ie for the same reason — a closed beta tells you nothing about whether people record a profile.
Chrome Cross, Eclipse Glasses, Lantern Cross Chain — names, shots and copy follow one set of rules across seven categories, so the catalogue reads as a brand rather than a supplier feed.
Sancturium ships from Dublin into the EU, UK and US — multi-currency pricing, regional shipping thresholds and returns handled per market. The commerce lessons go straight into how FoSho onboards.
Three ventures. Company, product, brand.
The company that owns and operates FoSho. Product direction, engineering and the commercial side of a human-first platform for digital information.
FoSho
FoSho
A semi-professional video profile platform: expressive career snapshots, lightweight job discovery, and human-first digital information. Live and in the hands of real users.
An accessories and jewellery brand shipping across Europe — necklaces, watches, glasses, belts. Behind it, Sancturium AI scrapes and stages products, publishes them to Shopify and runs supplier and customer traffic — a business that launches at the click of a button.
How I actually work
Automate the business, not the taste
Sancturium runs a full storefront, a supplier network and customer inbound without an ops team, because sourcing, imagery, publishing and post-sale handling are all machine work. What isn't machine work is judgement — which products fit the brand, what the catalogue should feel like, when to walk away from a margin. I keep that and automate the rest.
Products for people, not profiles
FoSho exists because a CV compresses a person into keywords. Video snapshots put tone, energy and intent back in — and keep discovery light enough that browsing feels human rather than administrative.
One venture teaches the next
Commerce taught me conversion, logistics and paid acquisition. That goes straight into how FoSho onboards and retains. The tooling compounds: the same automation habits, analytics and design language carry across every venture under Metra.
Ship, measure, cut
Everything goes out early and gets judged on real behaviour. Features that don't earn their maintenance get removed. Being live is the only honest test environment.
Let's build something worth shipping.
Open to conversations about product roles, partnerships and investment in Metra or Sancturium. Based in Dublin, working remotely across Europe.